The Road I Traveled Series

The Road I Traveled: Meet Brandi

“Somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” – Robert Frost

This series highlights young professionals and their stories, because no matter our path we all have a little to share and a lot to learn. Read and learn from past feature posts HERE.

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This series has allowed me to share a variety of different people, but my favorite is when I get to share the stories of my closest friends, and today is one of those days. This is Brandi, one of my very best friends. We met early on in college, but I don’t think we became good friends until sometime during her sophomore year and my junior year. We were in the agriculture communications department and ambassadors for the College of Agriculture, but truthfully, I’d be lying if I didn’t say that our whole friendship was originally built on sarcasm, watching The Bachelor and Sonic happy hour.

Brandi’s story is a great example of being open to opportunities that come our way and placing value in being a lifelong learner. Brandi is hard working, creative and has a knack for detail. She’s fiercely loyal, whether its her people or something that is really important to her. What I probably appreciate most about Brandi, both as a friend and a fellow professional, is that she understands the give and take of relationships. I know that I can rely on her listen and then trust that she is going to know what I need to hear in that moment. I hope you enjoy reading her story.

-Amanda

Name: Brandi Herman
Age: 25
Hometown: Hill City, Kansas
College: Kansas State University
Degree(s): BS in Agricultural Communications and Journalism
Current Location: Manhattan, Kansas
Current Job: Global Product Communicator for Caterpillar

Background Story: I grew up on a farm south of Hill City, Kansas. We currently have around 125 cow-calf pairs that we run. My Dad also plants wheat, milo, and alfalfa. I think that living in a small town with 1,500 people helped prepare me for interacting with people later on in life. I was a waitress while in high school and quite frankly, just enjoyed talking and relating to people. Also, I believe being the oldest of 4 kids and being very Type A explains the type of strengths that have helped me get where I am today.

College

How did you choose your college and your major?
I had an incredible ag teacher in high school who, without a doubt, helped guide me to where I am today. Toward the end of my junior year of high school, he encouraged me to start looking at colleges and different programs I might like. At State FFA Convention, I read a brochure for the Ag Communications program at K-State. I remember thinking, “this is exactly what I want to do”, and that was that. If you told my 12-year-old Jayhawk self that I would only apply to one college and it would be K-State, I would have never believed you. Honestly, I didn’t even go on a campus visit until after I had been accepted and had already put a deposit down on my dorm room. I was also a statistical anomaly that never changed my major while I was in college.

What were you involved with outside of class? Organizations? Internships?
I never wanted to be overextended in college as I had been in high school. As a freshman, I took a break from being involved and just got used to being in college. Once I was a sophomore, I took the necessary steps to becoming an Ag Ambassador. At that point, I knew K-State was my home and I loved having the chance to talk to students and parents about all the different options and opportunities the College of Ag has to offer. Not to mention all the cool cats (no pun intended) I met in Ag Ambassadors. Some of my very best friends I made in college came from being in Ag Ambassadors.

I took an internship with Cargill between my junior and senior year. Internships are a good opportunity to explore something you might be interested in, but aren’t sure it’s the career path you want to take. That’s how my internship story went. It wasn’t a bad experience, but during that summer I found out that I didn’t like being so far away from home. This really helped me focus my job search and definitely helped me avoid a situation later on where I wouldn’t have been happy being so far away from family.

What were your biggest challenges or obstacles in college? Anything you would change?
High school was relatively easy for me. I never really had to sit down and study before a big test, which was the biggest change I experienced when I went to college. It definitely took a while before I felt like I knew what the most effective ways for me to review and absorb material were. If I could change one thing, it would be to apply myself more in that area and to get better grades.

What one piece of advice would you give a student during their senior year?
If you interview for a job and your gut is telling you it isn’t right for you, follow your instinct.

I was offered two jobs before graduation and I ended up turning both of them down. One was in Kansas City and would’ve been exactly what my degree prepared me to do, but when I interviewed and met some potential co-workers it didn’t feel like a good fit for me. The other job was more of a sales position and would’ve been further away from home than I wanted to be. So when graduation rolled around and everyone asked where I was headed, I got embarrassed when I had to answer, “back to Mom and Dad’s for a while until I figure things out”. Less than a month after graduation I had already accepted my current job. They didn’t need me to start until September, so I got to spend 3 months on the farm helping my dad and hanging out with my family. The time on the farm was priceless and to be honest, I probably won’t have that kind of an extended vacation from work until retirement.

Post Grad

Tell us about your career so far?
I started working for Caterpillar in September of 2014. Most of my responsibilities at that point were for the layout and upload of customer and dealer-facing media for Work Tools (things that go on the front of an excavator or wheel loader; buckets, hammers, etc.). While I mostly did layout work, some of what we do is take the words from product engineers and expertise from field specialists and morph that into customer messaging. My first two years were spent mostly doing that type of work. Last year, I had the opportunity to work on a data project. At first I was skeptical about how much I could bring to the table for this particular project. I had convinced myself I was bad at numbers because I was never good at or liked math. The project I worked on exposed me to creating data sets and connecting them together using Access, which I have really enjoyed learning. Part of that joy comes from it being a new challenge, but the other part I believe comes from having a very linear thought process. This has helped me understand how the data should relate, connect, and flow easier than I would’ve ever imagined. My job role changed a little bit at the end of last year. I will become less of a content manager and more of a content creator that is closer to touch points with our customers, but am excited for what new challenges will come my way.

How have your experiences and involvement in college set you up for success in your career and life post grad?
As much as I despised group projects in college, they are the reality of my workplace. Some group projects were in classes specific to my major, which wasn’t bad because the people were all similar-minded. Other group settings were in electives where there was the token no-show person and someone who can’t stand if they aren’t in charge of everything. Unfortunately, the latter is a more likely setup for real life even if it is an extreme example. Working with people from different disciplines was better practice for the real world.

On the flip side, what are the biggest challenges or differences you’ve experienced post grad that you didn’t expect or didn’t feel prepared for?
One of the biggest challenges I’ve faced is learning the difference between doing something myself because it is easy versus taking the time to teach others and enable them to have the same capabilities. When I started working on the data-centric project, learning the basics of Access wasn’t hard for me. At that point, I would hear a problem and understand quickly how the data needed to be set up. What took me some time was having the patience to let others learn about it at their own pace so they could be comfortable using the data.

What apps, technology and resources do you use regularly to stay organized and do your job?
When it comes to staying organized, I’m old school pen and paper. To do lists are my jam and I really like to see a whole month laid out in front of me. At work, I have a plain notebook I take notes in and write down other thoughts and questions. To me, there’s something satisfying and complete about being able to physically check something off your list.

At this stage, what are a few of your strengths and weaknesses?
Since I started my job and had to figure out how to budget, plan, and organize a household on my own, those same attributes became stronger at work too. Patience has been a consistent weakness I’ve had to deal with.

How do you stay motivated when work gets really busy or difficult?
I’ve always said that I’d rather go to work and have a million tasks on my to do list than be bored. Part of how I stay motivated is to have the feeling that I’m earning my paycheck and not just going to work to collect it. When things get busy and start to feel out-of-hand, I never hesitate to ask for a priority. For the days that are difficult and stick with you because of a person or project you had to deal with that didn’t go your way, there is always wine and massages.

Work-life balance? How do you stay afloat and refreshed?
The supervisors I’ve worked for so far have been strong advocates of work-life balance. I believe in going to work and doing the best job I can while I’m there and then going home to enjoy my time with my boy and the corgi. There’s a balance to staying late one day to finish a project up, but then recognizing a day you may need to leave early if you’re feeling tired or sick. We also have a flexible time policy at work too, so if you want to get all of your 40 hours in the first 3 days of the week you can. Sometimes I try to front load my week with extra hours so the last two days are shorter. This allows me to have time to run errands or just me time. Plus, I’m not one to pass up time to get some snuggles from my favorite little doggo.

What does life look like right now? Hobbies and interests? What outside of work are you passionate about?
So from a hobbies perspective, I’m really trying to get back into reading. There’s a point in college where you are reading so much for school, the desire to read for leisure doesn’t sound leisurely anymore. I heard a great quote that has stuck with me. “You will be the same person in five years as you are today except for the people you meet and the books you read.” My goal this year is one or two books a month, some for learning and some for fun. Right now I’m in the middle of the first Game of Thrones book.

Just for Fun

What is essential to your morning routine to start the day off right?
When I was growing up my Dad would make breakfast for me. To this day I still need something of substance to get me going in the morning. My go-to is a sausage, egg, and cheese breakfast sandwich on mini bagels or English muffins and a cup of  coffee

Do you have a must-have vice like caffeine or item you can’t live without in your workspace?
Chapstick. Hand lotion. Purple Beats headphones. Podcasts.

If you were to have another career, all limitations aside, what would it be?
I fell in love with working in InDesign in college. I think I still would’ve chosen a career path where I was designing, but more creative and less technical than what I do now. Prior to this job, I never knew I liked working with data and numbers so nothing in that realm would’ve been on my radar before now. OR I would be an organizer working for The Home Edit #dreamjob

Moment of truth, what do you really miss about college?
In college, I lived with some of my best friends I made in the College of Agriculture. Next door was a house full of my best friends from high school. Having all of my friends so close and being able to drop by between classes or everyone hanging out on Grey’s Anatomy night was the absolute best.

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Thanks for being my guest today Brandi! I miss these days!

The Road I Traveled Series

The Road I Traveled: Meet Nicole

“Somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” – Robert Frost

This series highlights young professionals and their stories, because no matter our path we all have a little to share and a lot to learn. Read and learn from past feature posts HERE.

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I definitely had a different blog post planned for today, but when Nicole sent me her profile back, I knew I needed to get it posted as quickly as possible. It definitely made me laugh, and even made me tear up a little. This gal has such a GREAT story to share, and I hope after you read it you will understand why I basically want to be her when I grow up. Nicole and I often joke that we practically have the same life story, and while we do have quite a few similarities, it would not be fair to leave it at that. Nicole is talented beyond her age and experience, is a social media guru, puts 110% into everything she does and is often my go-to when I need a creative boost. What I love about Nicole is she really GETS people and the VALUE of relationships. She has a great laugh and I can always count on my conversations with her to be real and fulfilling, whether we are talking about communications strategy or our mutual infatuation and homesick longing for Tillamook Cheese. 

This is a good read folks, through and through.

-Amanda 

Name: Nicole Lane Erceg
Age: 24
Hometown: John Day, Oregon
College: Kansas State University
Degree(s): Agricultural Communications & Journalism
Current Location: Wooster, Ohio
Current Job: Producer Communications Specialist

Background Story:

I was raised in the Strawberry Mountains of Eastern Oregon where I fell in love with rural life, agriculture and the stories of the people who produce our food. Growing up 2.5 hour drive from the nearest Walmart wasn’t easy, but it did build character. My desire to share the stories of agriculture led me to Kansas State University where I earned my degree in agricultural communications and journalism with a focus in animal science. Why would a girl who loves mountains move to a state rumored to be flatter than a pancake? It turns out, I’ll go just about anywhere with the promise of a great story, adventure and learning more about ag.

When I left my tiny hometown in Oregon bound for Kansas, I was riding shotgun in a little red car next to a boy I’d convinced to come with me. When he agreed to switch colleges and come along for the ride he made me promise he could pick next. His choice? North Carolina. We’ve lived in Raleigh for the past couple of years while he finished a Masters in Swine Nutrition and coached the livestock judging team. Meanwhile I worked from home as the Social Media Director for a livestock marketing and advertising agency.

We planned to stay in Raleigh for the next few years while he finished a Ph.D. program but… I’m writing this from Wooster, Ohio. We didn’t plan to move around the nation so much, but our shared love of agriculture has taken us from one end of this country to the other — from small rural towns to an apartment in the city and back to rural life again. I am one of the few people who understands the pain of living somewhere too remote to get high speed internet and pleasure of living somewhere so urban, I can get Taco Bell delivered to my door.

Currently, I’m learning to call Ohio home while working for the Certified Angus Beef Brand and running my own communications and consulting business on the side.

College:

How did you choose your college and your major?
If I had a dollar for every time I’ve told this story…

I had my heart SET on Purdue University. I knew I wanted to do Agricultural Communications and Oregon State didn’t have the major so even though I’d been raised to be a beaver, I knew I was going out of state. I applied to several of the big ag schools like Texas A&M and Oklahoma State but really wanted to go to Purdue. I honestly can’t tell you why, I just really wanted to be a Boilermaker. Kansas State wasn’t even on my radar until we took one of those college tests in class. You know, the kind that is supposed to tell you the PERFECT school for you after answering a million questions? All my friends got pages of lists of hundreds schools for them. Want to know how many showed up on my list? One. Kansas State.

My senior year of high school, I was elected to serve as an Oregon FFA State Officer which required me to defer college plans for a year. I contacted Purdue to let them know I wasn’t coming and asked to defer my admission and if they could hold my scholarships. All I got back was a cold email saying they couldn’t help, wouldn’t defer anything and that I could reapply next year.

Then I let K-State know I couldn’t make it in the fall and asked the same thing. Could they hold my scholarships and defer my admission for a year? Not only were they happy to do so, I got a HANDWRITTEN NOTE from a past Kansas FFA Officer congratulating me and letting me know they couldn’t wait for me to come to Kansas when my year of service was through. I had never been to the state of Kansas but I knew I would be going to school there.

When I attended National FFA Convention that Fall as a state officer, I knew I had to seek out the K-State booth. Amanda and I had barely crossed paths as FFA members from Eastern Oregon and I recognized her. So I walked up to her at the booth and said “You don’t know me, but I know you and I’m from Eastern Oregon and want to go to K-State and study Ag Comm like you do.”

And that’s how I became a Wildcat and friends with Amanda. 🙂

(Amanda here: I TOTALLY remember that vividly!)

What were you involved with outside of class? Organizations? Internships?
I was involved in everything, which I don’t necessarily recommend. I’m not saying that to sound cool, I really did go overboard. I was president of my sorority (Sigma Alpha), president of the Agricultural Communicators of Tomorrow Chapter (loved it), was an Ag Ambassador, involved in a program called Student Foundation and helped plan the K-State Proud Campaign. I got to help teach an agricultural advocacy class, I started my freelance business, I served as editor of our college of agriculture magazine, I travelled abroad twice, I did six different internships. I packed a lot into the 3.5 years I was at K-State and loved it, but I wish I’d had the ability to make hard choices about what to invest my time in and when to say no. Saying no is sooooooooooooo hard. Sitting down with leadership of organizations to say “I quit” is not easy but it’s so worth it. It also would have prevented me from disappointing people when things conflicted or I really just couldn’t do it all. Pick 2-3 things and do those things well. But always do the study abroad trips. #worthit.

What were your biggest challenges or obstacles in college? Anything you would change?
I don’t think there’s a lot that I would change, other than narrowing down what to be involved in earlier. I would have liked to stay the full four years instead of rushing into the professional world, but I don’t regret saving a semester of out of state tuition. I think if I was to tell my Freshman self anything it would be to be NICE. These people around you aren’t competition. In four years they’ll be your coworkers. Become friends now. It’s better that way. And I know a lot of college kids aren’t this way, but I would tell myself to not take everything so seriously, to go to Aggieville more, take ALL of the human development classes (they are so cool, don’t wait until your last semester) and start making student loan payments now.

What one piece of advice would you give a student during their senior year?
Go to Aggieville. Hug your friends. Wear a lot of purple. Buy football tickets. Use the rec center. It’s free. That’s amazing. If your career is in agriculture take more ag econ courses. Do it. Do it now. Understand the markets and what influences them. I don’t care if you are studying herbology, want to work for an ad agency or be in beef genomics. If you want to be in ag, take MORE ag econ. Stop reading this right now and go sign up for more ag econ courses.

Post Grad:

Tell us about your career so far?
I was really fortunate to land a job right out of college that allowed me to work remote from home. This let me live in Raleigh where my husband was attending school and continue the freelance business I started in college. I absolutely loved getting to work in the digital media space helping farmers, ranchers and western lifestyle brands harness the power of social media.

When I was in college, I interned for Certified Angus Beef and to say I loved it wouldn’t be the right choice of words. I feltat home, like I had found my fit. Telling the stories of the beef community for such an incredible brand was like my puzzle piece had found it’s place. When a position came open on the team I had interned and freelanced for, I knew I had to apply. Ohio was never in the plans for us, but I am so fulfilled getting to help teach ranchers about high quality beef production both in the digital and print space. Bonus, is that I continue to freelance and consult, always keeping things interesting and it allows me to live out some other passions like my love for wheat farmers.

How have your experiences and involvement in college set you up for success in your career and life post grad?
I know it’s so cliche but it’s really all about who you know. The relationships I built in college through friends, my department, being involved in organizations, internships and attending conferences have been the biggest factor in setting me up for success. Honestly, I paid a pretty penny for my degree (#outofstateprobs) but the PEOPLE I met through my degree program are more valuable than any classroom experience and totally worth the college debt I’m paying off right now.

These people have become my coworkers, my freelance clients, and all around rockstars to have in my life. They are cheerleaders and problem solvers and world changers. I’m really lucky that I actually work for one of the company’s I interned with in college and I get to freelance and work with many other people I met or worked for in college.

On the flip side, what are the biggest challenges or differences you’ve experienced post grad that you didn’t expect or didn’t feel prepared for?
Losing your people is tough. In college you go from a life surrounded by friends who have become family and a support system of mentors and teachers and life coaches and then you move away. It’s hard. It gets lonely sometimes. Also, when someone figures out the whole making good friends as an adult thing, I’ll pay to take that class. Notice how both of these answers are about people? People are the best part of college and the hardest part to lose. They are also the most challenging thing about work and the only way you’re going to get through it. People matter. More than skills, more than resumes, more than experience, more than anything.

What apps, technology and resources do you use regularly to stay organized and do your job?
I’m one of those people that thinks I’m a hot mess and other people think is crazy hyper-organized. I’m a big fan of Asana for task management and am now a firm believer in living that #inboxzero life. I’d be lost in this world without sticky notes, podcasts, the GPS on my phone and the app TapeACall. Also, Freshbooks. Cloud accounting software made for creatives. If you freelance and you are creating your own invoices, stop that nonsense immediately and pay for accounting software.

At this stage, what are a few of your strengths and weaknesses?
Ooo deep question.

Strengths:

  • Knowing my stuff. I spend a lot of time staying up to date with what’s going on in the world of digital communications, media, the world and my craft. I’m good at what I do, knowing the cutting edge stuff and I’m always working to get better.
  • Asking tough questions.
  • Storytelling across all platforms from a 2,500 word print story to a 140 character tweet.

Weaknesses:

  • Being comfortable in my own skin. I really wish I didn’t have to say that at this age. I wish I could say I confidently slay all the time, but I don’t. Often I need affirmation from others to go forth and do the bold thing I want to do but am far too afraid to do. Sometimes that “bold” thing really is something out of the box and innovative and some days it’s talking to a coworker instead of sending an email.
  • Man I REALLY wish I didn’t have to say that one. I overestimate what I can accomplish in a day. I need deadlines and I need help with deadlines. I’m not saying I can’t meet them, but I struggle being realistic when setting them for myself.
  • Expecting perfection. From myself. From others. I’m working on this big time right now. Give grace. We all could use some.

Work-life balance? How do you stay afloat and refreshed?
Oh I’m the last person you should ask about work/life balance. I LOVE what I do. It’s part of my identity and who I am. I was created to be a workaholic. I haven’t worked just one job since I was a freshman in college. However, I’ve learned the hard way that my type A, over achieving, do it all personality is at a high risk for burnout. HIGH RISK y’all. This means when I burn out, it’s not like I just fizzle out of energy, I crash and burn. There’s flames. Big ones. And I’m not the only one that gets torched in the fire. Coworkers, friends, clients, my poor husband — they all have to deal with the repercussions and that’s just not something I’m okay with anymore.

Right now this is a major focus area of my life. I seriously had to set goals and hard boundaries for myself. I have goals around when I will leave work and when I can bring my work laptop home and when I can answer work emails. My supervisor knows this and knows if I break my own rules. Does this sound overboard? Maybe. But I can tell you I am a completely different human now that I’m working from 6:00 a.m. to 5:00 p.m. five days a week. I have time for things like working out and cooking dinner and I’m even thinking about starting to watch Game of Thrones. Nicole a year ago had to be dragged away from her computer at 11:50 p.m. every night. I worked weekends. I answered work email as soon as it came through. I never shut off.

Don’t be that person. It’s not healthy and it’s not getting you ahead. I’m not saying don’t go the extra mile. Just be the person that does more in their 8 hour workday instead of the person that works 17 hours a day.

Hannah O’Leary Photography

Just For Fun:

What is essential to your morning routine to start the day off right?
My freelance work. This might sound crazy but it’s the first thing I do when I get out of bed. I go straight to my home office and crank out the first chore of the day. It also makes me feel amazing that by the time I head off to my “day job” I’ve already put in a couple hours of work while everyone else was sleeping. Also, then when I get home in the evening, I don’t have to continue working and can just relax.

Do you have a must-have vice like caffeine or item you can’t live without in your workspace?
Um… caffeine. In the past it’s been Diet Pepsi. I’m really trying to cut that out or at least reduce my intake but I used to basically drink it like a fish breathes water. So right now it’s Crystal light with caffeine. I can give up the soda, but not the caffeine.

If you were to have another career, all limitations aside, what would it be?
This is tough because I truly believe I’m doing what I was made to do. I was born to be a writer. I was made to tell stories. I’m passionate about digital media and how we can use it to build common ground. I love agriculture and believe there is not another industry whose stories need so desperately to be communicated and that if they are communicated effectively have the ability to create immense positive change for our nation and our world.

If the ag thing didn’t work out, all limitations aside, I might have gone into journalism for one of the major news organizations or I’d be in D.C. telling the stories of politics. I love D.C. and politics and my husband refuses to live there. He also could care less about policy. However, either way I’d be living out my truth that stories have this insane power to create change and I want to be one of the lucky ones wielding the wand.

Moment of truth, what do you really miss about college?
Brooke Harshaw. The color purple. Limestone. K-State Football and Bill Snyder folklore. Raspberry Black Bean Chipotle Dip. Rent being only $375. The Thurston House. The Claflin House. The way people celebrate Kansas Day like it’s a national holiday. The people. Feeling at home.

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Nicole, I am so, so, so very thankful for our friendship and that I always have someone to chat with that totally gets it. Thank you for sharing your story on my blog. I know that others will appreciate it as much as I did. #westcoastbestcoast

Cheers!

The Road I Traveled Series

The Road I Traveled: Meet Logan

“Somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” – Robert Frost

This series highlights young professionals and their stories, because no matter our path we all have a little to share and a lot to learn. Read and learn from past feature posts HERE.

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First off, welcome back to this series! It has been long overdue! If you missed my post about bringing the series back, you can read that here.

I am so excited to welcome the series back with one of my favorites! I can’t exactly remember when I first met Logan, but it was sometime my sophomore year of college, when he was an incoming freshman. He was in the same department as me (ag communications), eventually became a fellow ambassador for the College of Ag and worked for a while with me as a student at the IGP Institute on campus. I struggled a bit with how I was going to introduce Logan because he is such an all-around great guy. I’m not sure I know anyone that works harder than Logan, or that is as committed to the things that he is passionate about. But what will always stand out to me is how great of friend he is to others and how much he invests in those around him. I’m so grateful that I can always rely on him for a serious chat and an honest reply in return, but also for the perfect sarcastic reply when we are talking about basically anything else. He also loves K-State sports, good Mexican food and doesn’t believe in the Oxford comma… so really, there shouldn’t be any question why I’m excited to share his story.

He just finished up a year-long fellowship here in DC and it was so much fun having him around! But I believe Logan is one of those people that was meant to teach and share the love the learning and agriculture with others, so I am so excited to see him to continue working towards his goals as a Ph.D. student.

-Amanda

Name: Logan Britton
Age: 25
Hometown: Bartlett, Kansas
College: Kansas State University
Degree(s): B.S. in Agriculture, Agricultural Communications and Journalism and Agricultural Economics; M.S., Agricultural Economics
Current Location: Stillwater, Oklahoma
Current Job: Ph.D. student and graduate research and teaching associate, Oklahoma State University Department of Agricultural Economics

Background Story:

I hail from a small town of 80 people in the southeast corner of Kansas, which owes its existence to an agricultural cooperative. It wasn’t until I took agricultural education classes and engaged in FFA programs during high school that I realized the importance and reach of agriculture. Throughout my childhood, I aspired to be a math teacher and doctor, but FFA allowed me to explore career possibilities within the agriculture industry.

One of our high school’s agricultural education instructors and FFA advisors is a family friend and recommend I enroll in an agriculture course during my freshman year. He exclaimed it would help me immensely – how right he was. My mom called my guidance counselor to take me out of my agriculture class once she got my schedule in the mail. In her mind, I had no future in the agriculture industry. She later recanted after observing how much I grew from the experience. I was blessed with four FFA advisors during my time at Labette County High School. Each of these men taught me various aspects of agriculture and how to be a leader. Through their encouragement and coaching, I transformed from a soft spoken and timid freshman to a strong, confident person ready for the challenges of college.

During my time at K-State, I worked in the College of Agriculture and one of its departments. Seeing the other side of higher education through academic programs, I soon discovered a passion for academia. As a college sophomore, I decided I would become a professor.

Fast forward six years later, I’m currently a graduate research and teaching associate and Ph.D. student in the Department of Agricultural Economics at Oklahoma State

College:

How did you choose your college and your major?
Through FFA, I participated in the agricultural communications career development event as a sophomore in which I completed the design practicum. I enjoyed learning the material, and it was there my love for agricultural communications began. While practicing for the CDE, I turned to one of my advisors and asked if I could do this for a living. He introduced me to material about Kansas State University’s College of Agriculture and the agricultural communications and journalism major. During high school, I gained experience in this field by running the FFA chapter’s website and designing printed materials as part of my supervised agricultural experience program.

I’ve always had a fascination with numbers, so while in FFA, I competed in the farm business management CDE. To enhance my education at K-State as well as learn more about agricultural markets, I decided to declare a dual major in agricultural economics.

What were you involved with outside of class? Organizations? Internships?
I was engaged at all levels while at K-State – I actively participated in College of Agriculture Ambassadors, College of Agriculture Student Council, Alpha Gamma Rho and Student Governing Association. I also participated in Agricultural Communicators of Tomorrow, Student National Agri-Marketing Association, Alpha Zeta Honor Society in addition to Agriculture Future of America.

As an undergraduate student at K-State, I held part-time jobs with the IGP Institute (where I first met Amanda!), the College of Agriculture Academic Programs and the Department of Communications and Agricultural Education. In my tenure, I completed internships with the Kansas Department of Agriculture, Kansas Junior Livestock Show and the National FFA Organization.

What were your biggest challenges or obstacles in college? Anything you would change?
One of my challenges was saying no. During the first couple years, I was definitely a “yes man.” I wanted to make the most of my college experience by learning and doing anything I had interests in. Eventually, I got to the point where I was stretched a little too thin. I wasn’t getting enough sleep and wasn’t always in the best of moods. Once I started lightening my plate, my attitude changed.

One struggle I had to conquer in college was depression. I think this topic is taboo, especially in our culture and among guys. As mentioned earlier, I let stress overwhelm me. It got to the point where I’d get anxiety attacks, wanted to sleep constantly and couldn’t think straight. If I were to go back, I would have sought help sooner or found a healthful avenue to release my stress. I let my pride get in the way because I didn’t want my family, friends or people I admire see me struggle. Yet, I learned a great deal about myself through the experience.

What one piece of advice would you give a student during their senior year?
In college, we spend a substantial time learning course materials and objectives, but some of the best teachers are the people around you. Spend time getting to know more about them and how they developed their skillsets. Be in the moment, especially around your friends, mentors and professors. Time in college will fly by. As humans, we tend to remember negative experiences more than positive ones. Take pictures to capture these memories or write in a journal about the positive times you have.


Post Grad:

Tell us about your career so far?
After I finished my bachelor’s degree in May 2015, I stuck around for another year in Manhattan to finish my master’s degree through the concurrent B.S./M.S. program in agricultural economics.

Once I finished my master’s degree, I received a yearlong graduate fellowship with the U.S. Grains Council which was partially fund by the Kansas Corn Commission. While with USGC in Washington, D.C., I analyzed U.S. coarse grain trade and the benefits of U.S. free trade agreements as well as developed a long-term demand model to determine future growth of U.S. feed grains. I utilized both of my disciplines – communications and economics – every single day either writing an economic article for the weekly newsletter, editing content on the website or calculating feed grains in terms of value-added equivalents.

Currently, I’m at Oklahoma State where I hope to conduct research in the areas of consumer and food economics as well price analysis and forecasting.

How have your experiences and involvement in college set you up for success in your career and life post grad?
Being involved in several things across K-State and in the agriculture industry, I learned a significant amount about the expectations of others and how to work more efficiently. For example, if my boss wanted me to complete a task by the end of the week, I would attempt to get a first draft done a few days before so that I could receive feedback and make enhancements before the final deadline. Being in two somewhat different disciplines in college helped with approaching a problem from different perspectives, so I’m able to think from an economic lens and then from a communications’ one.

On the flip side, what are the biggest challenges or differences you’ve experienced post grad that you didn’t expect or didn’t feel prepared for?
I’m a Type-A personality right down to the letter. At K-State, I feel as if we were prepared to take on several responsibilities through coursework and extracurricular activities. I have always worked at a fast pace, so I hit a brick wall in the real world. I realized other people may not work on the same rate. This has helped prepare me for an academic setting, where decisions about programs and journal articles may take a rather long time.

What apps, technology and resources do you use regularly to stay organized and do your job?
Google Calendar is a blessing for my Type-A personality. I’m able access it on my phone or through a browser as well as color-coordinate different events and create to-do lists. Google Calendar also has a feature called goals, in which it will continually analyze your schedule and find the best fit for the activity you want to complete, such as working out or reading.

At this stage, what are a few of your strengths and weaknesses?
When I set forth goals, I’m adamant to accomplish them with all my effort. So, my drive and work ethic are important assets. Through my experiences and academic disciplines, I have developed well-rounded skills and can use both sides of my brain. My top theme in StrenghtsFinder is harmony, which means I enjoy bringing people together and steering people clear of conflict. I also am observant of others, so I attempt to understand them and learn about their preferences. On the other hand, I am quite the introvert. This may shock some of my friends, but it takes a great deal of my energy to talk with others. So, I usually don’t make the best first impression nor would I ever cut it in a sales role. It takes me a handful of interactions to warm up and truly trust others.

How do you stay motivated when work gets really busy or difficult?
My faith is an important piece of who I am. When I get down or need to re-focus, I think of the saints and other holy people who got through difficult times by God’s will and grace. I also think of people who have great expectations for me, either now, such as my family or role models, or those in the future, such as my wife and kids.

Work-life balance? How do you stay afloat and refreshed?
As a graduate student, this is a must. I try to either incorporate workouts or times to read into my schedule or participate in social events through the department or the Newman Center at OSU.

What in your #PostGradLife are you most proud of so far?
It’s difficult to pin down to one thing. I have accomplished many feats in my life with some daunting constraints and obstacles. My education has been important to me as a first-generation college student. Thus far, I have financed my degrees on my own with relatively low debt.

What does life look like right now? Hobbies and interests? What outside of work are you passionate about?
I’m currently single and have no prospects in sight (school has been my main squeeze for a long time), so my hobbies and interests are mainly those any mid-20-year-old male would have. I’ve been a skinny kid most of my life with some athletic ability. Recently, I’ve been working out regularly and eating a more balance diet to gain muscle. I’m by no means an Olympic weightlifter or fitness model, but I feel like I’m making progress toward my fitness goals.

I used to loathe reading thanks to Accelerated Reading in grade schools. Yet, with more free time and being more interested in learning, I’ve started to read again. Nothing too serious, but I mainly stick to books under the genres of theology, education and leadership.

I love sports, especially watching K-State play (Go ‘Cats), and spending time with friends and family.

What path are you looking to take next? Any long-term goals?
Hopefully I survive one more stint of school and obtain my Ph.D. in the next three to four years. The next segment in my journey through life will be trying to be hired as a faculty member at a land-grant university. Ideally, I would like to return to K-State; however, I understand that going elsewhere will only diversify my experience and make me a better teacher and researcher.

Just for Fun:

What is essential to your morning routine to start the day off right?
Either by eating a bowl of cereal or drinking a glass of orange juice.

Do you have a must-have vice like caffeine or item you can’t live without in your workspace?
I need white noise to work. If I’m at home, I’ll watch TV or binge watch a Netflix series (Friends or How I Met Your Mother). If I’m in an office setting and it gets too quiet, I’ll put my headphones on and listen to my Spotify playlists.

If you were to have another career, all limitations aside, what would it be?
If I could have muster enough courage and gained a stone-cold stomach, I would have been a medical doctor. I’ve always wanted to help people, so I’d either be in neurology, oncology or diagnostic medicine.

Moment of truth, what do you really miss about college?
I miss the proximity of friends. I know several colleges throw the word family around to describe the atmosphere. K-State is unique in which that mentality is engrained into students, especially in the College of Agriculture. It’s amazing to see what my friends are doing in this world and where they are currently. This also reinforces how well K-State programs train our students for the workforce.  … Also, I really miss Call Hall ice cream though.

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Logan, thanks for helping kick off relaunching this series. We miss you here in DC but are excited for your new adventure at Oklahoma State!

Cheers!

The Road I Traveled Series

The Road I Traveled: Meet Greg

“Somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” – Robert Frost

This series highlights young professionals and their stories, because no matter our path we all have a little to share and a lot to learn. Read and learn from past feature posts HERE.

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For many, my next guest in this series needs no introduction. In 2012, Greg and his brothers became overnight YouTube stars when they posted their “I’m Farming and I Grow It” parody video that highlighted agriculture and life on a farm in a fun, upbeat way. Since then, the “Peterson Farm Bros” have become spokespersons for the agriculture industry, traveling the world to share their story.

To me though, Greg was the goofy fellow K-State ag comm student who I had to practically beg to finish his design layout for the magazine we were both on staff for. I think the phrase “it was like pulling teeth” would be appropriate to use here. When their first video came out, I watched Greg and his brothers on Fox and Friends days after the video had went viral, and remember thinking, “This couldn’t be happening to a better person.” And I still believe that. Last spring we met up when Greg was in DC for a speaking engagement, and if it wasn’t for all of the world travel and experiences he had to share, you wouldn’t  guess that he is someone who can actually say that he has made a difference. He is one of the kindest, most humble guys I know, and his passion for sharing both his faith and about agriculture is inspiring. It was refreshing though, even after all of that, to sit and chat about the struggles and things that we have learned as young professionals. Needless to say, I am excited to share his story with you.

-Amanda

Meet Greg

Basics

Name: Greg Peterson
Age: 25
Hometown: Assaria, KS
College: Kansas State University
Degree(s): Agricultural Communications and Journalism
Current Location: Assaria, KS
Current Job: Farmer, YouTube Video Producer, Public Speaker

Background Story: I grew up and still work on a 5th generation family farm near Assaria, KS. I graduated from Kansas State University in 2013. In 2012, my brothers and I started creating YouTube videos about farming. These videos have received over 40 million views and we have used the platform to advocate for agriculture through social media content, farm tours, and speaking presentations.


I went ahead and chose to share my favorite Peterson Farm Bros video. You can see the rest of the their parody videos, as well as other educational videos about agriculture on YouTube HERE. And be sure to check out their website where they have even more educational resources at www.petersonfarmbros.com.

College

How did you choose your college and your major?
I grew up as a big K-State fan so it was always my number one choice for college, but I definitely checked out some other schools as well. I ended up choosing K-State because of the location, the strength of the ag program, and the chance to go to K-State athletic events for four years.

What were your biggest challenges or obstacles in college? Anything you would change?
I had trouble waking up for class! But really, I’m not a morning person and it was hard sometimes. I think the biggest challenges were those weeks late in Junior/Senior year when all the tests/projects/papers came all at once. You just had to push through and get everything done. It takes a lot of motivation to make it through college. I spent much of my first 2 years wasting a lot of time just because as a younger college student I could. I wish I could’ve been more efficient with my time during those years.

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DLC Photography

What one piece of advice would you give a student during their senior year?
I think most people would say to enjoy it, and I would agree with that. Do your best, but don’t take grades too seriously. Five to ten years later you won’t have regrets about grades, but you’ll think back to that last year and the people you met and the experiences you went through.

Post Grad

Tell us about your career so far?
I was unsure of what I was going to do for a career during most of my time in college. I wanted to farm but wanted to find something I could do along with it. I began to pick up speaking engagements related to our YouTube videos during my senior year of school and decided to pursue that once I graduated. One thing led to another and I now do about 90 speaking engagements per year. I’ve been to 49 states and 8 countries because of this and it has given me a great opportunity to see the world and make lots of connections. I spend about a third of my year on the road but I get to farm when I’m home and live a somewhat normal life. I’m not sure how long I’ll be able to keep speaking and traveling, but I’m enjoying it while it lasts!

How have your experiences and involvement in college set you up for success in your career and life post grad?
Being an Ag Comm major certainly helped me learn how to create, edit, and promote content. I felt like what I learned in classes was very applicable to life after graduation. However, a lot of what you learn in college isn’t taught in the classroom necessarily. You learn a lot just from the college experience. Social skills, networking, responsibility, discipline, etc. I think practicing some of those things in college helped prepare me for post graduation.

fox and friends
Greg, Nathan and Kendall – Summer 2012.

Work-life balance? How do you stay afloat and refreshed?
My work life definitely gets a little crazy sometimes so that can definitely be tough. I try to get a lot of exercise. This can be hard when you’re on the road a lot. I play basketball twice a week and run and work out whenever I have time at hotels. Also, getting enough sleep, enjoying some entertainment, and making sure to take some time to invest time and energy in “people” and not just in work related “things.”

What in your #PostGradLife are you most proud of so far?
I think just being self-employed and getting to do what I enjoy for a job. A lot of people wake up and don’t want to go to work. I enjoy farming, writing, speaking, and traveling. Especially when I can balance all of them together without too much of one thing. Also, that somehow I figured out how to mix my major (Ag Communications and Journalism) and my minor (Music Performance) together in my job.

What does life look like right now? Hobbies and interests? What outside of work are you passionate about?
Leading worship and helping with youth group at church, spending time with family, movies, music, playing sports, community events.

greg south africa
South Africa.

 

youtube advocate

greg and siblings
Greg and his siblings – Laura, Nathan and Kendal.

Just for Fun

What is essential to your morning routine to start the day off right?
Well, like I said earlier, I’m not a morning person so I’m kind of a disaster some mornings. Especially if I’ve just gotten home late from a trip and didn’t get much sleep. Coffee is an absolute must, and that’s become especially true after college.

Do you have a must-have vice like caffeine or item you can’t live without in your workspace?
My workspace can be outside, in a tractor, at a desk, in an airplane, in a hotel, etc. so it varies quite a bit. My vice would definitely be my phone. It’s what I have in all of those places. And fast internet. If the internet is slow, I get upset.

If you were to have another career, all limitations aside, what would it be?
I always wanted to be some type of musician. Not like a rock star or anything, just something where I could get paid to write, play, or sing music every day and have it positively impact other people.

Moment of truth, what do you really miss about college?
You miss a lot of things, but with two brothers still in school I can go back to visit and reminisce most of it (like K-State games). However, what you can’t revisit all at once are the people you met when you were there. You do your best to keep up with all of your college friends after you graduate, but you’ll never get to experience all of them living within a few miles of you at once again. To build up that community over 4 years and then have to leave it, that is kind of tough.

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Greg, thank you so much for taking the time out of your busy schedule and sharing a bit about yourself! And more importantly, thank you for everything that you do to advocate and put a good face on the industry that we both love! Safe travels my friend!

Cheers!