The Road I Traveled Series

The Road I Traveled: Meet Nicole

“Somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” – Robert Frost

This series highlights young professionals and their stories, because no matter our path we all have a little to share and a lot to learn. Read and learn from past feature posts HERE.


I definitely had a different blog post planned for today, but when Nicole sent me her profile back, I knew I needed to get it posted as quickly as possible. It definitely made me laugh, and even made me tear up a little. This gal has such a GREAT story to share, and I hope after you read it you will understand why I basically want to be her when I grow up. Nicole and I often joke that we practically have the same life story, and while we do have quite a few similarities, it would not be fair to leave it at that. Nicole is talented beyond her age and experience, is a social media guru, puts 110% into everything she does and is often my go-to when I need a creative boost. What I love about Nicole is she really GETS people and the VALUE of relationships. She has a great laugh and I can always count on my conversations with her to be real and fulfilling, whether we are talking about communications strategy or our mutual infatuation and homesick longing for Tillamook Cheese. 

This is a good read folks, through and through.


Name: Nicole Lane Erceg
Age: 24
Hometown: John Day, Oregon
College: Kansas State University
Degree(s): Agricultural Communications & Journalism
Current Location: Wooster, Ohio
Current Job: Producer Communications Specialist

Background Story:

I was raised in the Strawberry Mountains of Eastern Oregon where I fell in love with rural life, agriculture and the stories of the people who produce our food. Growing up 2.5 hour drive from the nearest Walmart wasn’t easy, but it did build character. My desire to share the stories of agriculture led me to Kansas State University where I earned my degree in agricultural communications and journalism with a focus in animal science. Why would a girl who loves mountains move to a state rumored to be flatter than a pancake? It turns out, I’ll go just about anywhere with the promise of a great story, adventure and learning more about ag.

When I left my tiny hometown in Oregon bound for Kansas, I was riding shotgun in a little red car next to a boy I’d convinced to come with me. When he agreed to switch colleges and come along for the ride he made me promise he could pick next. His choice? North Carolina. We’ve lived in Raleigh for the past couple of years while he finished a Masters in Swine Nutrition and coached the livestock judging team. Meanwhile I worked from home as the Social Media Director for a livestock marketing and advertising agency.

We planned to stay in Raleigh for the next few years while he finished a Ph.D. program but… I’m writing this from Wooster, Ohio. We didn’t plan to move around the nation so much, but our shared love of agriculture has taken us from one end of this country to the other — from small rural towns to an apartment in the city and back to rural life again. I am one of the few people who understands the pain of living somewhere too remote to get high speed internet and pleasure of living somewhere so urban, I can get Taco Bell delivered to my door.

Currently, I’m learning to call Ohio home while working for the Certified Angus Beef Brand and running my own communications and consulting business on the side.


How did you choose your college and your major?
If I had a dollar for every time I’ve told this story…

I had my heart SET on Purdue University. I knew I wanted to do Agricultural Communications and Oregon State didn’t have the major so even though I’d been raised to be a beaver, I knew I was going out of state. I applied to several of the big ag schools like Texas A&M and Oklahoma State but really wanted to go to Purdue. I honestly can’t tell you why, I just really wanted to be a Boilermaker. Kansas State wasn’t even on my radar until we took one of those college tests in class. You know, the kind that is supposed to tell you the PERFECT school for you after answering a million questions? All my friends got pages of lists of hundreds schools for them. Want to know how many showed up on my list? One. Kansas State.

My senior year of high school, I was elected to serve as an Oregon FFA State Officer which required me to defer college plans for a year. I contacted Purdue to let them know I wasn’t coming and asked to defer my admission and if they could hold my scholarships. All I got back was a cold email saying they couldn’t help, wouldn’t defer anything and that I could reapply next year.

Then I let K-State know I couldn’t make it in the fall and asked the same thing. Could they hold my scholarships and defer my admission for a year? Not only were they happy to do so, I got a HANDWRITTEN NOTE from a past Kansas FFA Officer congratulating me and letting me know they couldn’t wait for me to come to Kansas when my year of service was through. I had never been to the state of Kansas but I knew I would be going to school there.

When I attended National FFA Convention that Fall as a state officer, I knew I had to seek out the K-State booth. Amanda and I had barely crossed paths as FFA members from Eastern Oregon and I recognized her. So I walked up to her at the booth and said “You don’t know me, but I know you and I’m from Eastern Oregon and want to go to K-State and study Ag Comm like you do.”

And that’s how I became a Wildcat and friends with Amanda. 🙂

(Amanda here: I TOTALLY remember that vividly!)

What were you involved with outside of class? Organizations? Internships?
I was involved in everything, which I don’t necessarily recommend. I’m not saying that to sound cool, I really did go overboard. I was president of my sorority (Sigma Alpha), president of the Agricultural Communicators of Tomorrow Chapter (loved it), was an Ag Ambassador, involved in a program called Student Foundation and helped plan the K-State Proud Campaign. I got to help teach an agricultural advocacy class, I started my freelance business, I served as editor of our college of agriculture magazine, I travelled abroad twice, I did six different internships. I packed a lot into the 3.5 years I was at K-State and loved it, but I wish I’d had the ability to make hard choices about what to invest my time in and when to say no. Saying no is sooooooooooooo hard. Sitting down with leadership of organizations to say “I quit” is not easy but it’s so worth it. It also would have prevented me from disappointing people when things conflicted or I really just couldn’t do it all. Pick 2-3 things and do those things well. But always do the study abroad trips. #worthit.

What were your biggest challenges or obstacles in college? Anything you would change?
I don’t think there’s a lot that I would change, other than narrowing down what to be involved in earlier. I would have liked to stay the full four years instead of rushing into the professional world, but I don’t regret saving a semester of out of state tuition. I think if I was to tell my Freshman self anything it would be to be NICE. These people around you aren’t competition. In four years they’ll be your coworkers. Become friends now. It’s better that way. And I know a lot of college kids aren’t this way, but I would tell myself to not take everything so seriously, to go to Aggieville more, take ALL of the human development classes (they are so cool, don’t wait until your last semester) and start making student loan payments now.

What one piece of advice would you give a student during their senior year?
Go to Aggieville. Hug your friends. Wear a lot of purple. Buy football tickets. Use the rec center. It’s free. That’s amazing. If your career is in agriculture take more ag econ courses. Do it. Do it now. Understand the markets and what influences them. I don’t care if you are studying herbology, want to work for an ad agency or be in beef genomics. If you want to be in ag, take MORE ag econ. Stop reading this right now and go sign up for more ag econ courses.

Post Grad:

Tell us about your career so far?
I was really fortunate to land a job right out of college that allowed me to work remote from home. This let me live in Raleigh where my husband was attending school and continue the freelance business I started in college. I absolutely loved getting to work in the digital media space helping farmers, ranchers and western lifestyle brands harness the power of social media.

When I was in college, I interned for Certified Angus Beef and to say I loved it wouldn’t be the right choice of words. I feltat home, like I had found my fit. Telling the stories of the beef community for such an incredible brand was like my puzzle piece had found it’s place. When a position came open on the team I had interned and freelanced for, I knew I had to apply. Ohio was never in the plans for us, but I am so fulfilled getting to help teach ranchers about high quality beef production both in the digital and print space. Bonus, is that I continue to freelance and consult, always keeping things interesting and it allows me to live out some other passions like my love for wheat farmers.

How have your experiences and involvement in college set you up for success in your career and life post grad?
I know it’s so cliche but it’s really all about who you know. The relationships I built in college through friends, my department, being involved in organizations, internships and attending conferences have been the biggest factor in setting me up for success. Honestly, I paid a pretty penny for my degree (#outofstateprobs) but the PEOPLE I met through my degree program are more valuable than any classroom experience and totally worth the college debt I’m paying off right now.

These people have become my coworkers, my freelance clients, and all around rockstars to have in my life. They are cheerleaders and problem solvers and world changers. I’m really lucky that I actually work for one of the company’s I interned with in college and I get to freelance and work with many other people I met or worked for in college.

On the flip side, what are the biggest challenges or differences you’ve experienced post grad that you didn’t expect or didn’t feel prepared for?
Losing your people is tough. In college you go from a life surrounded by friends who have become family and a support system of mentors and teachers and life coaches and then you move away. It’s hard. It gets lonely sometimes. Also, when someone figures out the whole making good friends as an adult thing, I’ll pay to take that class. Notice how both of these answers are about people? People are the best part of college and the hardest part to lose. They are also the most challenging thing about work and the only way you’re going to get through it. People matter. More than skills, more than resumes, more than experience, more than anything.

What apps, technology and resources do you use regularly to stay organized and do your job?
I’m one of those people that thinks I’m a hot mess and other people think is crazy hyper-organized. I’m a big fan of Asana for task management and am now a firm believer in living that #inboxzero life. I’d be lost in this world without sticky notes, podcasts, the GPS on my phone and the app TapeACall. Also, Freshbooks. Cloud accounting software made for creatives. If you freelance and you are creating your own invoices, stop that nonsense immediately and pay for accounting software.

At this stage, what are a few of your strengths and weaknesses?
Ooo deep question.


  • Knowing my stuff. I spend a lot of time staying up to date with what’s going on in the world of digital communications, media, the world and my craft. I’m good at what I do, knowing the cutting edge stuff and I’m always working to get better.
  • Asking tough questions.
  • Storytelling across all platforms from a 2,500 word print story to a 140 character tweet.


  • Being comfortable in my own skin. I really wish I didn’t have to say that at this age. I wish I could say I confidently slay all the time, but I don’t. Often I need affirmation from others to go forth and do the bold thing I want to do but am far too afraid to do. Sometimes that “bold” thing really is something out of the box and innovative and some days it’s talking to a coworker instead of sending an email.
  • Man I REALLY wish I didn’t have to say that one. I overestimate what I can accomplish in a day. I need deadlines and I need help with deadlines. I’m not saying I can’t meet them, but I struggle being realistic when setting them for myself.
  • Expecting perfection. From myself. From others. I’m working on this big time right now. Give grace. We all could use some.

Work-life balance? How do you stay afloat and refreshed?
Oh I’m the last person you should ask about work/life balance. I LOVE what I do. It’s part of my identity and who I am. I was created to be a workaholic. I haven’t worked just one job since I was a freshman in college. However, I’ve learned the hard way that my type A, over achieving, do it all personality is at a high risk for burnout. HIGH RISK y’all. This means when I burn out, it’s not like I just fizzle out of energy, I crash and burn. There’s flames. Big ones. And I’m not the only one that gets torched in the fire. Coworkers, friends, clients, my poor husband — they all have to deal with the repercussions and that’s just not something I’m okay with anymore.

Right now this is a major focus area of my life. I seriously had to set goals and hard boundaries for myself. I have goals around when I will leave work and when I can bring my work laptop home and when I can answer work emails. My supervisor knows this and knows if I break my own rules. Does this sound overboard? Maybe. But I can tell you I am a completely different human now that I’m working from 6:00 a.m. to 5:00 p.m. five days a week. I have time for things like working out and cooking dinner and I’m even thinking about starting to watch Game of Thrones. Nicole a year ago had to be dragged away from her computer at 11:50 p.m. every night. I worked weekends. I answered work email as soon as it came through. I never shut off.

Don’t be that person. It’s not healthy and it’s not getting you ahead. I’m not saying don’t go the extra mile. Just be the person that does more in their 8 hour workday instead of the person that works 17 hours a day.

Hannah O’Leary Photography

Just For Fun:

What is essential to your morning routine to start the day off right?
My freelance work. This might sound crazy but it’s the first thing I do when I get out of bed. I go straight to my home office and crank out the first chore of the day. It also makes me feel amazing that by the time I head off to my “day job” I’ve already put in a couple hours of work while everyone else was sleeping. Also, then when I get home in the evening, I don’t have to continue working and can just relax.

Do you have a must-have vice like caffeine or item you can’t live without in your workspace?
Um… caffeine. In the past it’s been Diet Pepsi. I’m really trying to cut that out or at least reduce my intake but I used to basically drink it like a fish breathes water. So right now it’s Crystal light with caffeine. I can give up the soda, but not the caffeine.

If you were to have another career, all limitations aside, what would it be?
This is tough because I truly believe I’m doing what I was made to do. I was born to be a writer. I was made to tell stories. I’m passionate about digital media and how we can use it to build common ground. I love agriculture and believe there is not another industry whose stories need so desperately to be communicated and that if they are communicated effectively have the ability to create immense positive change for our nation and our world.

If the ag thing didn’t work out, all limitations aside, I might have gone into journalism for one of the major news organizations or I’d be in D.C. telling the stories of politics. I love D.C. and politics and my husband refuses to live there. He also could care less about policy. However, either way I’d be living out my truth that stories have this insane power to create change and I want to be one of the lucky ones wielding the wand.

Moment of truth, what do you really miss about college?
Brooke Harshaw. The color purple. Limestone. K-State Football and Bill Snyder folklore. Raspberry Black Bean Chipotle Dip. Rent being only $375. The Thurston House. The Claflin House. The way people celebrate Kansas Day like it’s a national holiday. The people. Feeling at home.


Nicole, I am so, so, so very thankful for our friendship and that I always have someone to chat with that totally gets it. Thank you for sharing your story on my blog. I know that others will appreciate it as much as I did. #westcoastbestcoast


2 thoughts on “The Road I Traveled: Meet Nicole”

  1. Great story! I was a K-State Technical Journalism grad (BS, 1964) from Wellington. I was commissioned a second lieutenant via AFROTC, and served 5 1/2 years as an Air Force information/communication officer during the Vietnam War. When I left active duty I went back to KSU to get my MS degree in Journalism and Mass Communications while working for the KSU Extension Service as an Extension Editor. Four years later I moved to Oregon to work for the OSU Extension Service Extension Service. After 28 years in the Extension and Experiment Station Communication office, I retired as Department Head. The best advice I got from one of my College of Agriculture Deans was to work hard, work smart, and never put the job ahead of family. I am forever grateful to Kansas State University for all I’ve achieved in my career.

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